The Berlin based Dudes Factory was founded in 2010 by good friends with a common goal of building a brand that would allow them to develop their own creative interests and lifestyle. Through collaborations with many artists over the years they found the ideal collaborative partnership with the artist mcbess. The Dudes decided to join forces with mcbess and he came onboard as a co-owner of the company. Since then mcbess has been instrumental to developing the brands aesthetic with his signature style. The core ideal of The Dudes is to keep the creative process fresh, fun and relevant to their lifestyles which combines art, music, the culinary arts and a huge range of other subcultures like skateboarding, tattoos and graffiti all seamlessly merged into the unique brand that it is today.